Wednesday, February 14, 2007

Women tuning out morning newscasts

Women tuning out morning newscasts: South Florida Sun-Sentinel: "When her children were young, Jenny Lauck used to flip on 'Today' or 'Good Morning America' as she brewed her morning coffee and tended to her babies. But several years ago, the 34-year-old mother of three stopped watching the morning shows.

After getting TiVo, she had no patience to sit through multiple commercial breaks during a live newscast. On top of that, the segments began to seem more and more frivolous.

'Watching morning television for me is the equivalent of reading People magazine in the dentist's office,' said Lauck, who writes for Web sites from her home in Santa Rosa, Calif. 'They don't have anything new or particularly relevant to my life. It seems like a lot of fluff. I feel like I can get information faster and cleaner on the Internet.'"

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