Friday, March 18, 2011

How Private Investigators Can Use Written Reports As A Marketing Tool

Professional report writing is a skill that can be a killer for some private investigators. It must be composed only of facts and not contain wording that can be misleading or require interpretation.

Report writing skills are extremely important to your professional and personal reputation. When you do things correctly your reputation will remain intact. If you do things incorrectly, it may cost you clients.

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Friday, March 11, 2011

Social Media: A Multi-Purpose Investigation and Profit-Making Tool

“Tweeting’s for the birds,” a private investigator recently griped. “No way you’re gonna catch me on Twitter.”

If I told him Twitter, and other social networking sites, could attract new clients, aid finding people and evidence, as well as professionally brand his business, think he’d re-think his stance?

Successful PIs are good listeners. Cases have been solved just from listening to what people say about each other and themselves. When you funnel those words into digital gathering places, add indicators to locations and other information, and provide opportunities to promote and build clientele, the result is a multi-purpose investigation and profit-making social media tool for private investigators.


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Social Media Expert Offers Skip Tracing Tips for Private Investigators

Modern-day private investigators have more tools at their fingertips than ever before. Where they used to have to comb through phone books and interview neighbors, colleagues, ex-lovers, friends and family to track someone down, now they may need only log in to Facebook or Twitter.

They don’t even have to be in the same city, state or country as the person they’re tracking. A private investigator with a smart phone can theoretically run skip traces on subjects in Minnesota from a sunny beach in Hawaii.


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