Friday, March 11, 2011

Social Media: A Multi-Purpose Investigation and Profit-Making Tool

“Tweeting’s for the birds,” a private investigator recently griped. “No way you’re gonna catch me on Twitter.”

If I told him Twitter, and other social networking sites, could attract new clients, aid finding people and evidence, as well as professionally brand his business, think he’d re-think his stance?

Successful PIs are good listeners. Cases have been solved just from listening to what people say about each other and themselves. When you funnel those words into digital gathering places, add indicators to locations and other information, and provide opportunities to promote and build clientele, the result is a multi-purpose investigation and profit-making social media tool for private investigators.


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